[Source
for data: Congressional Management Foundation, Communicating with Congress,
2005, based on a survey of 350 Congressional staff in 202 DC offices]
Congress
received five time more communications in 2005 than in 1995-
an estimated 200 million messages a year. The huge increase is due to
the surge in Internet-based communications with members of Congress; 73%
of managers of Congressional offices say they spend significantly more
time on constituent communications than just two years ago. While staffing
levels in Congressional offices have not changed over the past decade,
more and more Hill staffers are overwhelmed and under-staffed in dealing
with communications from constitutents. Yet, writing letters and/or sending
emails that express your concerns is still considered one of the best
mechanisms for persuading members of Congress to act. The most influential
form of lobbying is in-person visits from constitutents, and the most
influential person making the contact with a member of Congress or her
staff is one who represents and can speak for many others.
The
Internet is generally having a positive effect on the discourse between
citizens and Congress; 79% of congressional staff surveyed believe
the Internet has made it easier for citizens to become involved in public
policy; 55% believe it has increased public understanding of what goes
on in Washington; and 48% believe it has made Congressional members more
responsive. Yet, no one mechanism for communicating with Congress will
work with every member. All of the offices are different and treat letters,
emails, and requests in different ways.
Quality
is more persuasive than quantity. Only 3% of Congressional staff surveyed
say campaigns generating identical form letters arriving via postal mail
would have "a lot" of influence on their member of Congress.
In contrast, 44% report that personally-generated, individualized postal
letters from constituents would have "a lot" of influence. Consider
placing greater emphasis on generating messages of higher quality (personal)
and reducing high-volume "form letter" communication.
At
least half of Congressional staffers doubt the legitimacy of 'identical"
form communications, suspecting that they are sent without constituents'
knowledge. Nearly 75% of Congressional staffers surveyed believe that
a lot of the communications they get is generated by an organization(s)
tacking people from their list onto a letter without the constituents'
involvement.
The
organization behind a grassroots campaign matters. Don't hide the fact that your organizations's campaign is the force urging
citizens to contact Congress. Congressional staff can tell when letters
are generated by a campaign versus spontaneous, personal communication.
Utilize the political power of numbers in your organization and/or the
campaign. When writing or calling Congressional offices, mentioning your
organization and/or the campaign helps get results, and helps direct Members
and their staffers back to your group or website for information on the
issue.
Personalize
your messages. Keep it on one issue and keep
it brief but informative and compelling. Because of the increasingly
high volume of communications being sent to Congress, any reference material
your use or send should be no more than one page (or else it may never
get read). the basics of what to include on an effective one-pager are:
your full contact info (including name, address, zip, phone number, email
and website,; the name of your organization and/or a brief description
of who you represent; the specific legislation or issue you are contacting
them about, including the bill number and sponsor; the direct impact of
this issue on you, your community, and/or the Member's constituents; a
brief summary of the issue in common (non-technical) terms with citations
or links to where to find more details.